Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, ‘re-pin‘ images to their own pinboards.
Social networks are changing our attitude as consumers. There is no doubt that the new role that is assuming the consumer, make it a prescriber of our brand and the Internet is becoming increasingly harder for companies. For this reason, Núñez i Navarro Hotels creates its Pinboard on Pinterest.
Pinterest was founded by Ben Silbermann, Paul Sciarra & Evan Sharp and it was developed in December 2009. The site was launched as a closed beta in March 2010. The launch of an iPhone app in early March 2011 brought in a more than expected number of downloads. On 16 August 2011, Time magazine listed Pinterest in its “50 Best Websites of 2011” article.
Pinterest users can upload, save, sort and manage images, known as pins, and other media content (videos) through collections known as pinboards. Pinterest acts as a personalized media platform, whereby users’ content and the content of others can be browsed on the main page. Users can then save individual pins to one of their own boards using the “Pin It” button, with Pinboards typically organized by a central topic or theme.