Brand Identity & Corporate Communication Excellence

“Excellent communication increases your business value”

Offering e-marketing solutions, best practice conferences, business training, sales incentives, in-house training, first class corporate hospitality and privileged membership services to European executives, Axiom Groupe provides a significant competitive advantage for enterprises. Axiom Groupe has selected Hotel 1898 in Las Ramblas has its hospitality partner in Barcelona.

Hotel 1898 in Barcelona will be hosting Axiom Events‘ next conference on June 17th & 18th where you will learn :

• How do you re-invent your business in time of crisis?
• How far can you ‘stretch’ your brand and still remain credible?
• Combining market segmentation with customer’s understanding & brand’s identity
• Focusing on the brand’s aspects which drive customer buying patterns
• Building your brand more scientifically
• Base your segmentation schemes on current conditions: sizes, age, ethnicity, lifestyle, attitudes
• Assessing the impact of changes on future profitability
• Bounding the potential impact of trends & deciding which are worth reacting to
• Spot meaningful trends & determine their impact on customer’s landscape
• Decide which segment to target & how to go after them
• Distinguishing between cyclical effects & long term trends

The solution to re-invent your business and leverage your corporate reputation, with exclusive key speakers from succesful corporations such as Maersk, Orange, RTL Group, Airbus, Michelin, Philips or ING to mention some.

More information: Axiom Groupe   ..::..   Hotel 1898

Enterprise Risk Management with Axiom Groupe

Business continuity and Intelligence to turn risk into Profit

Axiom Groupe,  leader in production and communication, delivering business intelligence and strategic information, presents in Hotel 1898 Barcelona the conference Enterprise Risk Management. February 25th – 26th 2010.

Enterprise Risk Management in Barcelona

 A conference where top-profile speakers will discuss and share with you their knowledge on:

• Enterprise wide risk management versus centric risk management
• Developing a framework for managing wide-risk
• Combining Risk Management, Internal Audit & Compliance
• Today’s role of risk manager
• Insurance & risk: the right insurance programme
• Developing an enterprise wide risk culture
• Using Business Intelligence to turn risk into profit
• Identifying wholesale enterprise fraud
• Excellence in risk management techniques
• Financial Risk Management

Register now and learn with the best experts from solid enterprises such as British Telecom, Solvay, AstraZeneca or Alcatel Lucent.

Hotel 1898 has been selected as Official Partner in Spain, and offers a special Axiom Guest Rate.